Disruptive Discussions at The Library
Brought together by Ravensbourne’s Masters’ Programme our first Disruptive Discussions in event took place last Tuesday at The Library. The event hear from two leading pioneers and recently published authors on how to propel businesses, brands and organisations into the world of human centred innovation, personalising the brand experience and meeting the challenges of the on demand instant gratification economy.
Nicole Yershon has recently published her book, Rough Diamond: Turning Disruption into Advantage in Business and Life, which looks at the transformative power of disruption both from the organisational perspective and from an individual practitioner’s experience. An Amazon bestseller, the book builds upon Nicole’s 10 years as Head of Ogilvy Labs, the dedicated innovation unit of Ogilvy and Mather working with global brands such as Amex, IBM, BP and Selfridges.
Matt Marsh has a background in behavioural sciences & user-centered innovation, and is recognised internationally for his trademarked people-shaped approach to new product and service innovation. Matt is expert at providing innovation teams with the missing customer perspective that helps correctly link new forms of product and service to successful commercialisation. Matt is Creative Director at Firsthand Experience, a visiting professor at Ravensbourne, a Design Associate within the British Government’s Technology Strategy Board, and serves on the Professional Affairs Board of the Institute for Human Factors and Ergonomics. With a wide range of experience in many fields including transportation, healthcare, government, technology and telecommunication sectors, Matt has created award-winning customer centred services, products, software, systems and environments. In addition, Matt is also author of People Shaped: Tales and Tricks of a Human Centred Designer.
The Disruptive Discussions in event was followed by networking over a glass of wine. It was a great success with the venue full of people that will be continued for new discussions in the future.