Disruptive Discussions at The Library
Our first Disruptive Discussions event took place last Tuesday at The Library. The event was organised by Ravensbourne Postgraduate Department and heard from two leading authors on the topic of how to grow businesses, brands and organisations, with a focus on the challenges of working towards human-centred innovation, personalising the brand experience and understanding the new landscape of an the attention economy.
Nicole Yershon recently published, Rough Diamond: Turning Disruption into Advantage in Business and Life, which looks at the transformative power of disruption, both from an organisational perspective and from that of an individual practitioner. An Amazon bestseller, the book builds upon Nicole’s 10 years as Head of Ogilvy Labs, the dedicated innovation unit of Ogilvy and Mather working with global brands such as Amex, IBM, BP and Selfridges.
Matt Marsh’s background in behavioural sciences & user-centred innovation contributes towards his international reputation for a trademarked people-shaped approach to new product and service innovation. Matt is an expert in providing innovation teams with that special ingredient – a customer perspective – so as to gain a 360 degree view of the journey between product or service to its successful commercialisation. Matt is Creative Director at Firsthand Experience, a visiting professor at Ravensbourne University, a Design Associate within the British Government’s Technology Strategy Board, and serves on the Professional Affairs Board of the Institute for Human Factors and Ergonomics.
With a wide range of experience in many fields including transportation, healthcare, government, technology and telecommunication sectors, Matt has created award-winning customer-centred services, products, software, systems and environments. In addition, Matt is also author of People Shaped: Tales and Tricks of a Human Centred Designer.
A huge success and a well-attended evening, Disruptive Discussions continued to fuel some interesting conversations and new connections over a glass of wine at the post-talk networking event.